As a little girl, I would tear through my books, cover to cover, in just a day. It was like I was there, not just reading words on a page or looking at an illustration— I could see the stars, smell the roses; I could feel the fear, the joy, & every emotion written between the lines.
That is the power of a story. And what is a brand, if not a story?
The best stories —and the best brands— immerse you in a world so unforgettable that it changes you. One that keeps you coming back again and again.